Heineken’s global celebration

November 25, 2021
By Ioni Doherty

Heineken has launched a global advertising campaign to celebrate the holidays, entitled Celebrations, in Australia. 

The campaign celebrates being reunited with loved ones during the holiday season – even if coming back together doesn’t quite go to plan. Australia will be bringing the campaign to life across TV, online, out of home, social media and with customers from November through until January 2022. 

Around the world, as people plan for the holiday season, there is great comfort, familiarity and certainty to be be found in familial traditions.

The films show typical festive scenarios from the stress of organising New Year’s Eve plans, to the non-stop work of an attentive host.

Heineken believe that though these moments may not go to plan at the time, they are ultimately cherished and appreciated – and a precious reminder of what it means to be together again for the most anticipated holiday season yet.

Daniella Iebba, Heineken’s Director Communication Global Brand, said: “As the world continues to re-adjust and move towards a return to some normality, this creative is a playful perspective to what it means to be reunited and able to spend the holidays together. Celebrations highlights that even though we are out of practice at socialising it doesn’t matter because we are together, the familiar annoyances are the moments that, in fact, make our memories more personal, and contribute to the wider festivity and holiday cheer. It’s these little things that make the holidays special, and Heineken are here to help ensure that the good times can continue as normal.”

Heineken Australia Country Manager, Willemijn Sneep said: “As Australians finally reunite with friends and family that have been out of reach for so long, it will be the summer of reunions and Heineken is here to celebrate Aussies getting back out and about”.

The campaign includes 15 and 30 second films, along with digital and social assets and out of home that will be launched in multiple countries including Singapore, Malaysia, South Africa, Canada and China during the 2021-22 holiday season. The film can be viewed on TV, online and across social media and is available in different formats.

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