Hawke’s race to the pub

September 2, 2021
By Ioni Doherty

Following the success of its Slab for a Jab initiative, Hawke’s Brewing Co continues to promote COVID vaccination working with artist Scottie Marsh, to create a mural that shows a masked and freshly-jabbed Bob Hawke holding a partially-filled schooner glass.

The ‘dynamic artwork’ will see the schooner glass topped up over the coming weeks as vaccination percentages are achieved, encouraging people to book their vaccinations in a ‘race back to the pub’.

Located at Hawke’s new brewery site in Marrickville, the mural stretches across a 10 metre tall wall, showing a masked and freshly-jabbed Bob Hawke, with the former prime minister’s bandaid screen-printed with a QR code that directs people to a website where they can find their nearest Covid-19 vaccine clinic.

“It’s been encouraging to see jabs on the rise. And now, with more vaccines becoming readily available, it’s time to find another gear”, says Hawke’s co-founder, Nathan Lennon.

“The sooner we hit 80%, the sooner vulnerable businesses can get back on their feet, and the sooner we can all get back to living our lives – less lockdowns, more freedoms and yes, freshly-poured beers at our favourite venues. Hopefully just in time for summer.”

Marsh will put his finishing touch on the schooner Hawke’s Lager when the nation reaches 80% in double vaccinations, a target that the government has suggested will give Aussies their best chance of getting back to the pub.

With hospitality one of the worst hit industries throughout the pandemic, the beer company is hoping to raise awareness and financial support for their “hospo mates”, stating that interactions with the mural on its social media will unlock up to $10,000 in donations to Tip Jar. 

Race you to the pub” T-shirts are available via the Hawke’s Brewing Co website, with a $5 donation from every sale going to Tip Jar.

Those who wish to unlock donations for the Australian Hospitality Relief Fund can head to the Hawke’s Brewing Instagram Page (@hawkesbrewingco) for further information on the mural post.

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