The fifth edition of the Australian Craft Beer Survey has just been launched.
The national study by Beer Cartel aims to better understand attitudes and behaviours of Australian craft beer drinkers. The survey will build upon the previous four years of the same study, which has surveyed over 65,000 craft beer drinkers.
Richard Kelsey, Director of Beer Cartel said it will be particularly interesting to see the impact COVID-19 has had on purchase and consumption habits.
“There has been a lot of media coverage on alcohol consumption throughout COVID-19,” he noted. “From the peak of restrictions, through to now where we are seeing some states with minimal restrictions, and others that are experiencing a second wave of coronavirus cases. It will be fascinating to look at how craft beer drinkers have approached this period.”
In addition, the study will look at alcohol free beer, a segment that has seen significant growth in the past year.
“We want to understand from the research if craft beer drinkers are joining the growing movement of alcohol-free beer,” Kelsey said. “We are starting to see some great innovations in alcohol-free beer, this study will help to uncover if those innovations are turning into consumption habits among craft beer drinkers.”
The survey takes just five minutes to complete, you’ll find it at: https://www.beercartel.com.au/australian-craft-beer-survey
To learn more about the 2019 Australian Craft Beer Survey visit: http://www.beercartel.com.au/blog/2019-australian-craft-beer-survey-results/