Grey Goose

Grey Goose collaborates with Paris fashion label Maison Labiche

August 29, 2019
By Alana House

Grey Goose and Paris fashion label Maison Labiche have collaborated to create this year’s summer Riviera limited edition Grey Goose bottle.

The Maison Labiche limited edition Riviera bottle is the third annual instalment in the Grey Goose Riviera series and is available from November 1 in most major alcohol retailers.

The phrases on the Riviera bottle, depicted in the Maison Labiche signature style embroidery font, read as an invitation to Live Victoriously this summer, recognising moments of everyday celebration – from brunch on the terrace to sundowners on the balcony, a reminder that summer is for living in the moment.

The unique wave design on the bottle is inspired by trips taken by Maison Labiche co-founders, Jean Baptise Richard and Marie Welté, to the Côte d’Azur and the shores of Pampelonne beach in the French Riviera.

The partnership with Maison Labiche extends this year’s Riviera series beyond the bottle and translates the designs into an all-new limited-edition capsule collection that features a leather passport wallet, a range of unisex T-shirts in classic white or Breton stripes and a beach towel.

The capsule collection retails on www.maisonlabiche.com, with international shipping available.

Marie Welté, co-owner and co-founder of Maison Labiche said: “Created as
an ode to summer moments of celebration, the Riviera capsule collection extends our collaboration with Grey Goose beyond the limited-edition bottle design and into items designed for summer living.

“We feel synergies with the new Grey Goose Live Victoriously ethos – whilst we are a French luxury brand, we do not take ourselves too seriously and we look to inject fun, humour and savoir-faire into the phraseology
that can be personalised onto each item.

“The capsule collection reminds us all to celebrate the moments that matter during the summer – be it travelling for holidays or spending time with friends and loved ones closer to home.”

Grey Goose

Completing the Riviera series collaboration this year is the ‘Paris to Pampelonne’ cocktail, created by Maison Labiche and featuring olive oil from Provence and lemons from Menton – the same ones used to make Grey Goose Le Citron flavoured vodka.

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