Following the runaway success of Gordon’s Premium Pink Distilled Gin, Gordon’s Sicilian Lemon Distilled Gin has been released in Australia.
Gordon’s Pink has contributed 50% to flavoured gin growth in Australia over the past 12 months, with the new liquid added to the portfolio in response to the ongoing popularity of the sub-category.
Gordon’s Sicilian Lemon Distilled Gin offers a twist on an original recipe from Alexander Gordon. Made with the highest quality ingredients and using 100% natural flavours, the recipe has been crafted to balance the juniper notes of Gordon’s with Sicilian lemons.
Linda Wellington, Head of Light Spirits at Diageo Australia, said: “In Australia we have seen a huge increase in appetite for different styles of gin. Flavoured gin contributed 43% to total gin growth in Australia over the last 12 months, so we know consumers are looking to experiment with their drink choices and try something new and unique.
“We’re excited to introduce Gordon’s Sicilian Lemon Distilled Gin to our Australian range, and are confident it delivers the perfect balance of flavours for fans seeking new ways to enjoy a G&T”.
It launches at time when consumers are looking to be transported to warmer European climates.
Available in both full-strength Gordon’s Sicilian Lemon Distilled Gin 700ml serve and ready-to-drink format, Gordon’s Sicilian Lemon Gin & Soda 330ml.