Gordon's Pink Gin

Gordon’s Pink Gin & Soda and Pimm’s now available in cans

November 18, 2019
By Alana House

Gordon’s Pink Gin & Soda and Pimm’s Original No.1 Cup Lemonade & Ginger Ale are now available in cans.

Gordon’s Premium Pink & Soda 250ml cans balance the natural sweetness of raspberries and strawberries with sparkling soda water for a sweet, light flavour this summer.

Gordon’s Premium Pink Gin is inspired by an original Gordon’s recipe from the 1880s; made using only natural fruit flavours.

Pimm’s Original No.1 Cup 250ml cans serve up the iconic Pimm’s Original No.1 Cup paired with lemonade and ginger ale.

The Pimm’s No.1 Cup recipe is a gin-based spirit with a fruit flavour, made from a secret recipe infused with a delicate combination of herbal botanicals, caramelised orange and warm spices.

Gordon’s Gin & Soda 250ml and Pimm’s Original No.1 Cup 250ml available mid-November nationwide. RRP $18.99 for 4 pack (4% ABV) 3.2 standard drinks.

Gordon’s Pink Gin the rising star in RTD

Gordon’s Pink Gin & Soda is one of Australia’s RTD rising stars, taking out the Gaining In Popularity RTD (Light) trophy at the 2019 Australian Drinks Awards.

Gordon's Pink Gin - Australia Drinks Awards

The Gaining in Popularity category reflects consumers’ perceptions of brands they regard as currently trending.

Based on industry scan data, the top 200 brands were automatically entered in the brand category, which include Fan Favourite, Gaining in Popularity and Most Distinctive Brand. All three categories were judged via a Thrive Research survey of 4000 consumers.

The RTD market is booming in Australia, growing at about 3% annually after a period of stagnation due to the imposition of a heavy tax regime in 2008.

However, premiumisation and a dynamic marketing focus has driven a turnaround in the category’s fortunes.

Following the successful launch of Gordon’s Premium Pink Gin in May 2018, Diageo brought Gordon’s Premium Pink Gin & Soda to Australia in September 2018.

Jodi McLeod, Diageo Marketing Manager, said: “The appetite for pink gin is going from strength to strength, while gin continues to be the fastest growing category in Australian spirits. We know our market wants an easy way to enjoy this trend that suits their lifestyle.

“The liquid truly speaks for itself; consumers are continuing to choose pink gin because it not only looks great but actually delivers on flavour too.”

Overall, Gordon’s Gin has delivered an extra $12 million in retail sales to Diageo in the 12 months ended June 30, and had been growing at 25%.

The Gaining In Popularity category was sponsored by BevChain.

“The Thrive consumer survey offers fascinating insights into consumer behaviour, which obviously informs the thinking of our customers and ultimately the kinds of supply chains they need, so for us, getting behind this particular award was a no brainer,” explained Josh Morris, BevChain Group Manager – Strategy, Transformation & PMO, of the RTD rising stars.

“Well done Gordon’s. To win this award is recognition of exceptional performance. It’s no mean feat to get a brand humming beautifully, but you’ve done that this year, so congratulations.”

Here’s the full list of RTD winners:

Fan Favourite

Light – Vodka Cruiser

Dark – Jim Beam Bourbon & Cola

Gaining in Popularity

Dark: Canadian Club & Dry

Light: Gordon’s Pink Gin & Soda

Most Distinctive

Dark: Untold

Light: Absolut Botanik

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