The ink is not even dry on the newly announced deal that Good Drinks Australia has partnered with international brewing giant Molson Coors to exclusively represent its range of brands across Australia.
From July 1, Good Drinks will distribute brands including Miller Chill, Miller Genuine Draught, Coors and Molson Canadian. They had previously been distributed in Australia by Coca Cola Amatil.
Good Drinks Managing Director John Hoedemaker (pictured above) says it’s exciting to bring these iconic brands into the portfolio.
“We’re incredibly proud to represent and distribute these products here in Australia. Molson Coors is stacked with brewing heritage, and its brands resonate strongly with consumers,” says John Hoedemaker.
The deal ensures new and existing Good Drinks customers will have greater access to a broader range of brands. Molson Coors deliver strong and meaningful brands that extend the Good Drinks portfolio into the Premium International beer segment.
“This distribution agreement is a game-changer for Good Drinks and a real win for customers across the country, with our growing portfolio offering greater variety than ever before. Expanding our offering of meaningful brands that deliver choice and margin for our customers is always the focus, and this deal continues to deliver that,” says Mr Hoedemaker.
Molson Coors is one of the world’s leading brewing companies and its products are sold in over 100 countries. It has a proud history of selling successful brands for over 200 years and is traded on the New York and Canadian Stock Exchange (NYSE: TAP).
The Molson Coors brands will collectively represent around 15 million litres per annum.
Current customers will be transitioned to Good Drinks Australia for distribution. Any new customers interested in stocking the Molson Coors range in their store or venue can head to www.gooddrinks.com.au for their local sales representative, or email email@example.com
Available via major wholesalers from July 1.