CUB is shouting Australians a free VB this Sunday to celebrate the end of the election.
Patrons will be able to get one free beer at ALH Group pubs on Sunday, courtesy of a free keg of VB provided to each venue by CUB.
CUB has placed full-page ads appeared in newspapers in NSW, Victoria, SA, Tasmania and Canberra today promoting the offer, with the headline “Enough talk. Let’s Do.”
VB marketing director Chris Maxwell said: “Australians have celebrated momentous moments with a VB for 165 years and now is the time to put aside our differences and all work together in the spirit of mateship.
“We’re calling for our leaders in Canberra and the people of Australia to get on with the job. We want to reward Aussies who are ready to come together and work hard to make our country a better place, so we’re shouting voters a beer in a pub.
“The pub is the great unifier. The place where white collar, blue collar, Labor or Liberal, young and old can come together, share a beer and build lasting friendships that go beyond our differences.”
Ads did not appear in Queensland and Western Australia as it is illegal to advertise free alcohol in those states. The campaign will also not take place in the Northern Territory.
VB runs dry at Auburn Bowls Club
The move by CUB follows Treasurer Josh Frydenberg honouring an election promise to Auburn Bowls Club in Hawthorn East.
He previously told club members that if he was lucky enough to be re-elected he “would come and shout the bar.”
On Sunday, he arrived on the bowling green and said: “Well here I am to deliver on that promise.”
Frydenberg went behind the bar and began pouring glasses of VB for patrons.
Frydenberg was forced to switch to Carlton Mid halfway through when the VB tap ran dry.