Four Pillars hires to push GTR growth

September 15, 2022
By Ioni Doherty

David Hogan has been appointed Director of Global Travel Retail at Four Pillars after fourteen years with Bacardi Martini, most recently as their GTR Regional Manager for Australia, New Zealand, and the Pacific.

Australian-born but raised in North America, Hogan has also worked in the Bacardi GTR team focused on the North American and Cruise Line channels during which time he was based in Florida from 2008 – 2016.

Hogan has been responsible for tremendous growth and activations, especially for the Bombay Sapphire brand, in most of the key airports in the Pacific region.

Stuart Gregor, Co-founder and Trade Director at Four Pillars said, “It is an exciting time for us at Four Pillars with the world opening up again and GTR resuming trading with a fantastic uplift and renewed enthusiasm.

“Before lockdowns we had entered the Top 10 gins across the globe in GTR in value terms and we would like to find our way back to that spot again and David will help us realise this ambition.

“We were lucky in a way to find David already back in Australia as Covid saw him return to his native Queensland where he has recently had his first child. He brings real excitement and energy to our business.’’

Hogan will also look after the fast-growing international trade business of Four Pillars which is now available in more than 30 markets worldwide.

“It is a great time to be joining Australia’s best spirits brand,” Hogan said.

“In my previous role I saw how fast the brand is growing and how much Australians really love Four Pillars and now we just need to spread that love further across the GTR world.

“While we are inevitably focused on growth outside our borders it is also especially exciting to see the tender for our home airport continuing at a pace and we are sure whoever wins that tender will have a real partner in Four Pillars moving forward.”

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