Fiorito is launching a Limoncello Tonic RTD containing Fiorito Limoncello, tonic water, basil and natural lemongrass.
The Dutch family firm is the first drinks producer to bring to market this popular drink as an RTD, in a 250ml slimline can.
The product is already on shelf in the Netherlands and will be launched in other countries, including China and Australia in the coming months.
“We are extremely proud of our 2020 pre-mixed summer drink,” said Franco Fiorito, founder and CEO of Fiorito Limoncello.
“In view of the current trend to low-alcohol, sparkling drinks it was clear that we must launch our signature drink as a ready-to-drink option.
“And after renewing the limoncello market in the Netherlands, it’s time to capture new markets. Our business aim is to strengthen our position in export markets with a suitable premium portfolio. To begin with we are launching this summer in China and Australia where ready-to-drink cocktails are very popular. Other markets will soon follow.”
Using a traditional family recipe, Fiorito Limoncello is made with hand-peeled zest of organic Sicilian lemons, giving this limoncello its mild and soft taste.
De Kuyper Royal Distillers is in charge of distributing Limoncello Tonic as well as all other Fiorito products.