Fine wine distributor chases Tasmanian Sparkling Wine market

May 13, 2021
By Ioni Doherty

Australian fine wine distribution company, red+white has announced a new distribution partnership with iconic Tasmanian brand Clover Hill Wines.

The partnership comes at when red + white looks to expand its premium wine offering and as consumer demand for premium Tasmanian sparkling wine continues to grow. Clover Hill will become the lead Sparkling Wine in red+white’s premium portfolio.

“During the last 12 -18 months our primary focus was to assist our valued customers get through the most challenging trading year we have ever experienced. With the introduction of our Restaurant Revival program we proudly achieved this and are now seeing strong growth with the on-premise sector opening back up and the demand for premium wine remaining strong across all sales channels” says Gary Crawford, General Manager of red + white.

Located in the Pipers River region of north-east Tasmania, Clover Hill is renowned as a premier producer of world-class Sparkling Wines. Since the vineyard’s first release in 1991, Clover Hill has consistently crafted estate-grown Sparkling Wines in the méthode traditionnelle.

Clover Hill CEO, Adam Torpy is confident the alignment between these two premium businesses will further enhance the awareness, appetite and growth of Tasmanian sparkling.

Of the partnership between the two family-owned companies, Gary Crawford, General Manager and Branca Salaverry, National Brand Manager of Clover Hill said in a joint statement:

“Throughout Australia, increasing consumer demands are evident for premium Tasmanian sparkling. We are excited that our new partnership with red+white will deliver Clover Hill to a broader audience in premium accounts during this period of exponential growth for the category” said Torpy.

“We are delighted to welcome Clover Hill into the red+white portfolio and look forward to growing its footprint in Australia. We believe that Clover Hill delivers on all aspects of elegance, finesse and uncompromising quality with their collection of premium Tasmanian sparkling wines”.

Clover Hill will be available to all channels nationally via red+white from 1 July.

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