Australian vodka company Vodka+ says it has grown 400% since it started providing same-day and next-day delivery options as a partner of WINEDEPOT.
The brand launched in 2015 with a focus on creating alcoholic beverages that were low-calorie, gluten-free and sugar-free, catering to growing health trends from keto diets to calorie-counting.
However, co-founder Marko Pavasovic said the brand’s growth had been largely stumped by retail channels, despite being popularity with consumers – for example, it has more than 20,000 followers on Instagram
“For four years now we’ve been locked out,” he said. “With WINEDEPOT we have every chance to succeed as much as the big guys.
“There are so many emerging brands like us that are struggling to get into the retailers. It’s a hugely competitive space and even if you’re lucky enough to get into 400 independent liquor stores, that means 400 separate relationships and orders to manage.”
Founder and CEO of WINEDEPOT Dean Taylor (above) said the company is “disrupting Australia’s liquor industry, bringing ecommerce into the 21st century”.
“People don’t just want staple brands anymore, they want access to the craft beer they tried at a local brewery on the weekend,” he noted.
Taylor added that as the alcohol industry shifts towards boutique brands, such as Vodka+, online sales will become the norm.
He points to a recent IBIS World report revealed that online liquor sales were worth an estimated $569.4 million in 2019 with 14% annual growth on average for the past five years.
Ecommerce is the ultimate goal for Vodka+, which cites ownership of traffic, customer details and building a loyal fan-base as some of the benefits.