The arrival of EzTenda, Australia’s first business to business drinks tendering digital marketplace, has provided Australian venues and brands with access to an innovative and all-encompassing new solution to securing drinks listings.
Following a successful UK launch that saw 2000+ venues and some of the biggest and best brands join the platform, EzTenda is well on its way to transforming the traditional tendering process, bringing it into the digital age. In essence, EzTenda is an enhancement of the established tender and bidding model of the drinks and hospitality industry, offering unparalleled whole-of-market access for venues and brands.
Through its innovative platform, venues can easily post tenders in minutes, and brands have an open and fair opportunity to competitively bid for listings. EzTenda is more than just a marketplace: it is a catalyst for business growth and opportunity.
With a focus on supporting brands at every stage of their journey, EzTenda represents an opportunity to reach new venues, increase distributions, secure new brand activations, and form new partnerships. For venues, EzTenda provides an opportunity to boost profitability and elevate offerings. With access to increased brand support and a diverse range of products, venues can secure tailored deals that align with their unique requirements.
“We’ve helped over 2000 venues tender through the platform in the UK,” said Ian Mason, General Manager EzTenda Australia and New Zealand.
“On average the platform drives 11% premiumisation on like for like categories and saves buyers 80 hours per year.”
EzTenda further facilitates seamless connectivity between venues and brands through its intuitive in-platform messaging system, allowing for real-time communication, feedback and ratings on bids, thereby strengthening the offers.
Part of the tendering process also allows venues to request access to brand support services such as discounts, sample stock, free stock, POS materials, and merchandise.
The decision to introduce EzTenda to Australia was influenced by the country’s vast geographical expanse, which presents both unique challenges and opportunities. Despite the complexities, Australia is home to a vibrant on-trade, characterised by world-class venues eager to embrace innovation.
EzTenda aims to address these challenges by facilitating connectivity between Australia’s brands, venues, and wholesalers, in turn contributing to sustained industry growth.
Fuelled by a passion for innovation and excellence, EzTenda was developed by a team of liquor industry veterans. Leading the Australian business is Ian Mason, whose extensive career spans Brown Forman, Pernod Ricard UK, and Sazerac UK.
To explore the EzTenda platform, you can book a demo or sign up at www.eztenda.com.
