Endeavour’s beer can clip recycling initiative

September 15, 2021
By Ioni Doherty

Endeavour Group has rolled out a beer can clip reuse and recycling program in selected BWS and Dan Murphy’s stores in a partnership between the Independent Brewers Association (IBA), East Coast Canning, Visy Recycling and PakTech.

“Many beer lovers are familiar with the can clips that hold four and six packs of brews together, but many don’t realise that the clips are made of such sturdy material that they can be reused more than 50 times before being recycled and made into new clips,” said Endeavour Group Quality & Sustainability Manager, Diarmaid O’Mordha.

“Can clips are a great option for a circular economy, but there have been no multi-state recycling options available for customers where they can return the clips so many end up in landfill, which is why we have initiated this industry-wide reuse and recycling scheme,” he added.

Customers simply place used can clips in the can clip collection units in BWS and Dan Murphy’s stores, which are then picked up by local independent breweries such as All In Brewing in Brisbane, Willie the Boatman in Sydney and Temple Brewing in Melbourne or mobile canning company East Coast Canning for reuse.

“Here at All Inn Brewing Co, we saw it as a no-brainer to get involved. It’s such a great and simple way to give something back to not only the environment but also our local community,” said the brewer’s Head of Sales, Luke Phillips.

Once the clip cans have been reused by brewers to the end of their lifespan, they are sent to Visy Recyling where they are converted into HDPE resin (high-density polyethylene), which is then returned to PakTech – the company that produces the can clips – so they can create more clips.

IBA’s Chief Executive Officer Kylie Lethbridge said, “This is the first time an Australian retailer has launched a can clip recycling program, and we are very excited because with a robust recycling program in place, can clips are incredibly sustainable and a great option for a circular economy. As a bonus, it will help our brewery members reduce costs while making a positive contribution to the environment.

“This new model reflects similar systems already in place in the US and Canada. It presents a great opportunity to manage and mitigate our impact on the environment as these clips will no longer end up in landfill,” she added.

IBA members who are interested in reusing the can clips that are collected at BWS and Dan Murphy’s stores are encouraged to reach out to the association, their Endeavour Group merchandise manager or their local Dan Murphy’s or BWS store.

The initiative is already up and running in these BWS and Dan Murphy’s stores:

New South Wales

  • Dan Murphy’s Alexandria
  • Dan Murphy’s Willoughby
  • Dan Murphy’s Leichhardt
  • Dan Murphy’s Manly Vale
  • BWS Marrickville
  • BWS Glebe
  • BWS Mascot

Victoria

  • Dan Murphy’s Brunswick East
  • Dan Murphy’s Collingwood
  • Dan Murphy’s Prahran
  • BWS Richmond
  • BWS Brunswick
  • BWS Fitzroy

Queensland

  • Dan Murphy’s Newstead
  • Dan Murphy’s Woolloongabba
  • BWS West End Boundary Street
  • BWS Nundah Village
  • BWS Ashgrove

Endeavour Group intends to roll out the recycling scheme in more stores later this financial year.

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