East Point Brew

East Point born and brewed in Byron Bay

October 6, 2020
By Ioni Doherty

Stone & Wood Brewing has launched its new East Point low alcohol beer as part of the independent Northern Rivers brewery’s disruptive play into Australia’s stagnant light beer category.

While several longstanding light macro-lager brands have long dominated the Australian light beer landscape, Stone & Wood has drawn on the popular aspects of craft beer in a way that challenges historical assumptions about the category through its flavour profile and sessionability.

Lightly hazy, East Point is a refreshing beer with a zesty tang that, at 2.7% alc/vol, reflects Stone & Wood’s innovative entry into the low-alcohol beer space while also aligning with the quickly growing wellness market.

Recent data from the International Wines and Spirits Record (IWSR) has shown that increasing consumer interest in ‘better-for-you’ products has catalysed the development of no- and low-alcohol beverages, including low-calorie, sugar-free and gluten-free options.

Stone & Wood tested this theory in 2020 by brewing low-alc Pilot Batch beers at its Byron Bay Tasting Room and Brisbane brewery, with consistently positive feedback from drinkers.

Available in 375ml cans or cartons of 16 cans, East Point aims to cater to consumers looking for a flavourful low-alc beer option that reflects their health and lifestyle values.

East Point will be available in four-packs of 375ml cans or cartons of 16 cans at bottle shops and venues around the country, as well as Stone & Wood’s Tasting Room in Byron Bay and its brewery in Brisbane.

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