The Drinks Trade Winter Edition is always a special project as it coincides with the publication of the annual Drinks Guide.
Twelve months ago, the team were planning the relaunch edition of Drinks Trade magazine, changing the frequency, increasing the page count, enlisting the best writers, and enhancing the digital offering, all while maintaining industry-leading print distribution.
The Drinks Trade website has gone on to record its highest ever traffic in June, with 72,000 visitors. Drinks Trade’s weekly EDMs are also rapidly growing in popularity, with a record 47% click-through rate, against an all-industry benchmark of 2.8%.
Those numbers reinforce that the Drinks Trade offering, combining the best of print and digital, is more relevant now than ever.
Drinks Trade Winter Edition features an interview with Simon Marton from Starward Distillery, a special report on how rural Australia is fighting back from the trifecta of fires, floods, and pandemics, an update on the state of play in Europe and much more.
Our tasting panel has reviewed Cabernet and Cabernet dominant blends, under strict COVID rules; and That Beer Bloke Ian Kingham (above) has given his verdict on what’s next for pale ale.
It’s been a challenging time for the on-premise in Australia this year and the future remains uncertain in many ways.
“What we do know that Drinks Trade will deliver ‘your news and your views’ in print each season,” said Publishing Editor Ashley Pini.
“We continue to publish as a not-for-profit service to the drinks industry and are committed to reaching as many readers as possible.”
Pini noted that the upcoming Spring Edition of Drinks Trade promises to give valuable perspectives on how the drinks industry is responding to the challenges it faces, including celebrating the suppliers who have triumphed in the Advantage Engagement Survey to take out the 2020 Australian Drinks Awards, plus a closer look at how e-commerce giant Amazon plans to navigate the Australian market in the liquor space.
“As I prepare for the spring edition of Drinks Trade magazine, the phrase, ‘it’s time to become comfortable with being uncomfortable’ is one that resonates,” Pini said. “While change may be feared, that only paralyses. Embracing change and adapting is where we win.”