Drinks Trade magazine

Drinks Trade launches new-look magazine

October 1, 2019
By Alana House

After months of planning and feedback from the industry, we’re proud to present the new-look Drinks Trade magazine.

The Drinks Trade team has worked tirelessly to bring you this contemporary update, which is combined with investigative, informative and engaging content and has a broader industry focus.

“It has been an exciting journey to this point, and we are proud as punch with the result,” said editor Melissa Parker.

“We have introduced new sections addressing traditional beverage categories and brought you insights, interviews and information covering retail formats including, online, travel, off-premise and on-premise.”

The Drinks Association launched Drinks Trade 12 years ago and it is recognised as the leading industry beverage publication in Australia. The magazine is committed to being the number one resource for industry news and information via its online resource drinkstrade.com.au, and through the print edition.

The re-imagined Drinks Trade kicks off with the top trending stories for the quarter from drinkstrade.com.au, and then moves into interviews, features, reports into industry trends and insights.

Some of the highlights are an interview with former Drinks Association board member Brad Madigan, who is now MD of Campari Group UK. He gives his view on the latest liquor trends in Europe.

Drinks Trade

The edition also has an interview with Angus Lilley, the new global CMO of Treasury Wine Estates; and Andrew Wilsmore, the recently appointed CEO of Alcohol Beverages Australia.

Plus, there’s a bumper guide to the latest innovations in gin and the Drinks Trade tasting panel’s verdict on some of the top releases in the Australian market.

Additionally, the magazine features a 32-page Drinks Awards 2019 special. This annual event acknowledges the teams and beverage brands that have been kicking goals this year.

Drinks Trade

The refocused publication is printed on high quality stock and will be released seasonally to reflect the marketing schedules of suppliers.

“We believe we have delivered a first-class industry publication that is next level and hope you agree,” Parker added.

“I invite you to read the print edition or click here for the digital version and tell us what you think.”

Click here to see the digital version of the new-look Drinks Trade magazine.

The print edition of the new-look magazine will arrive in your mailbox later this week.

Drinks Trade magazine is published by Hip Media, a specialist custom publisher for the drinks industry. The company launched Drinks Trade magazine for the Drinks Association in 2007.

Contact Melissa Parker with your editorial enquiries on melissa@hipmedia.com.au

Drinks Trade’s publisher is Ashley Pini, contact him with advertising enquiries on ashley@hipmedia.com.au

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