East 9th Brewing’s Doss Blockos brand has teamed up with cannabis media platform Merry Jane to release a new hemp beer – MERRY JANE’S Mango Kush.
The ale is set for release at 4:20pm on January 31, 2020, which is the specific day and time that personal use of cannabis is made legal in Australia’s capital city, Canberra.
New laws in the ACT will allow territory residents aged 18 or older to grow cannabis plants at home. There will be a limit of two plants per person and four per household. And each person will be allowed to be in possession of no more than 50 grams of dried cannabis.
In 2017, East 9th Brewing gave Australia the taste of its first hemp beer with Doss Blockos ‘Hempire’ Hemp Ale, when it became available after almost a century of ‘hemp prohibition’.
“With the release of this new hemp ale, we wanted to be the first to celebrate further changes in cannabis legislation,” says Josh Lefers, one of three founders at East 9th Brewing.
“Who better to partner with than Merry Jane and its iconic founder. The media platform brings positive attention to cannabis culture and normalises conversation around it.”
This new limited brew is influenced by cannabis strain flavours and terpenes. Merry Jane Mango Kush features natural mango and organic ground hemp seeds to deliver the first fresh and fruity strain of hemp ale.
“Over the coming year, East 9th Brewing plan to release a number of other limited-edition hemp beer ‘strains’ all influenced by cannabis profiles, with a ‘fruity’ flavour edge,” said Stephen Wools, another founder of East 9th Brewing.
“For this first release, Doss Blockos and Merry Jane we are donating all proceeds to the World Wildlife Fund to help with the billion animals that have been injured or killed in the bushfires that have ravaged Australia.”
MERRY JANE’S Mango Kush (Strain #1) cans are available in Australia through select bars, restaurants and retailers, with several more variants (or ‘strains’) to be released in the coming months.
East 9th and Merry Jane are currently planning for a US release in the near future.
Merry Jane was launched by entertainer Snoop Dogg in 2015. It aims to be an information hub for everyone interested in pot.
