Delivery service DoorDash will now deliver alcohol to customers in the US, Canada and Australia in a network of what it says is more than 100 million customers worldwide.
Customers in these markets can toggle to the Alcohol tab of the DoorDash app to browse and safely order from a wide selection of drinks from restaurants, grocery stores and local retailers.
Previously the DoorDash Drive service has delivered alcohol on-demand for many national and local retailers.
“Over the past year, many cities where we operate evolved their legislation in order to permit the delivery of alcohol to residents’ homes. Over that time, we worked tirelessly to build a trusted alcohol ordering and delivery experience for merchants, customers and Dashers,” said Caitlin Macnamara, Director, Alcohol Strategy & Operations at DoorDash. “We’re committed to providing new earning opportunities for merchants and Dashers, a safe, high quality experience for customers, and being a responsible leader in compliant alcohol delivery.”
According to a recent Nielsen report, alcohol is the fastest growing e-commerce vertical across all consumer packaged goods.
Consumer Analyst at GlobalData, Carmen Bryan said, “It is clear that online grocery shopping is here to stay, and DoorDash’s entry into the alcoholic beverages is the logical next step for any delivery aggregator.
“It will prove a promising venture for all involved because such strategies don’t aim to replace current brick and motar or foodservice channels, but rather target the rapidly growing desire for on-demand groceries.”
DoorDash estimate that adding alcohol may increase restaurants’ and grocers’ average order values by up to 30 per cent and it supports legislation that enables restaurants to offer alcoholic beverages, expanding their sales through delivery.
DoorDash has worked closely with local governments to ensure that restaurant partners can add alcohol to their delivery menus and remains committed to the Responsible, Compliant and Safe Delivery of Alcohol.
In Australia, DoorDash has partnered with Retail Drinks Australia and Drinkwise.