Tuesday night marked the global launch of Australian Open sponsor Jacob’s Creek’s ‘Made By Determination’ film series in Melbourne, featuring world number one tennis player and three-time consecutive Australian Open winner, Novak Djokovic. The series builds on the brand’s new global ‘Made By’ campaign and progresses through three chapters, which show a raw insight into Djokovic’s story – from war-torn Serbia to tennis champion. The full series can be watched in the video. Jacob’s Creek is distributed by Pernod Ricard Australia
Tuesday night marked the global launch of Australian Open sponsor Jacob’s Creek’s ‘Made By Determination’ film series in Melbourne, featuring world number one tennis player and three-time consecutive Australian Open winner, Novak Djokovic. The series builds on the brand’s new global ‘Made By’ campaign and progresses through three chapters, which show a raw insight into Djokovic’s story – from war-torn Serbia to tennis champion. The full series can be watched in the video. Jacob’s Creek is distributed by Pernod Ricard Australia