Diageo launches Tanqueray RTD

January 31, 2018
By Alana House

Diageo has released its latest RTD and it’s destined to be a hit with gin lovers: Tanqueray & Tonic.

The premix blends Tanqueray London Dry Gin with Diageo’s soft citrus signature Tonic. a simple way to bring the bar to you.

Diageo suggests serving it chilled, straight from the bottle or poured into a glass, over ice with a generous squeeze of lime.

Drewe Letchford, Head of Strategy & Innovation at Diageo said: “Diageo is focused on innovation driven by strong consumer insights that provide new ways for consumers to experience our brands in more occasions. We know that consumers are looking for everyday premium experiences they can enjoy at home where convenience doesn’t compromise on quality. Tanqueray and Tonic responds to that consumer demand.”

The Drinks Business rated Tanqueray at No.3 in its 2017 World’s Best-Selling Gin Brands list. It was also a star performer in Diageo’s latest half-year figures. Gin net sales for the company were up 16%, with Tanqueray leading the double-digit results.

Tanqueray & Tonic is available in a 275ml Emerald glass bottle 4 pack, 5.3% ABV, RRP $24.99.

The Tanqueray & Tonic launch will be supported by out of home media, digital and in-store point of sale.

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