De Bortoli Wines has launched a range of three sustainably produced wines under a new label called 17 TREES.
The vegan friendly range is accompanied by a collaborative commitment to plant one tree for every six bottles sold, the 17 TREES range offers consumers an opportunity to enjoy drops while supporting essential tree regeneration projects.
Building upon De Bortoli’s first sustainability project in 2008 – a commitment to plant 17 trees for each company vehicle to offset the carbon effects of its fleet – the 17 TREES range which includes a Shiraz, Pinot Grigio and Chardonnay (export only).
As a result of the 2019/2020 Australian bushfires, more than 11 million hectares of land across Australia has burned. The launch of 17 TREES represents a timely collaboration amongst De Bortoli, the company’s suppliers, distributors, and customers to support efforts to replant lost trees and rebuild the Australian bushland.
De Bortoli has partnered with not-for-profit organisation Trillion Trees to plant native trees for a sustainable future, in the hope of contributing to rebuild the Australian bushland lost during the 2019-2020 bushfire season.
Every six bottles of 17 TREES sold will go towards planting one tree in Australia.
“Sustainability is at the core of the De Bortoli Wines’ drive for innovation, and we’re widely recognised and commended for our endeavours to become a Zero Waste Wine Company,” said Darren De Bortoli, Managing Director of De Bortoli Wines.
“Through initiatives including wise water management, energy efficiency and improved waste management over the past 15 years we’re demonstrating our commitment to a future where great wine and a healthy environment can be enjoyed by everyone.”