Dan Murphy’s grows innovative craft beer range to meet demand

May 19, 2021
By Gaye McMahon

Dan Murphy’s and BWS are now stocked with a new crop of craft beers with the category sales having grown by more than twenty per cent in the last year as brewers continue to push the frontiers of flavour.

The range has been brewed by some of Australia’s top breweries exclusively for the Endeavour Group retailers.

Harriet Wischer, Category Manager Range – Commercial and Pinnacle Beer and Cider said the range showcases the incredible talent and skill that goes into making a craft beer.

“We are seeing the exciting use of new hop varieties and brewing techniques that deliver an increasing broad spectrum of complexity and flavour to appeal to craft beer enthusiasts who are constantly on the lookout for their next flavour adventure,” she said.

“Special blends of hops, malts, delicious citrus and tropical fruits abound to make for an out-of-this-world taste spectrum that boldly goes where no beers have gone before.”

The range features:

Colossal Brewing Hopmosphere, West Coast IPA, 375ml Can. RRP: $64.00 16-pack; $24.00 4-pack; $6.00 can

Enter a new hopmosphere with this classic West Coast IPA. Vibrant, bold hoppy aromas mingle smoothly with irresistible big tropical fruit flavours of mango with a hint of ripe apricot and a dash of citrus backed up by distinctive malt character.  The delicious, bright fruit explodes on the palate, sending your tastebuds on an intergalactic journey. The finish is clean and crisp like a sea breeze on mars.  

Colossal Brewing Mind Harvest, East Coast IPA, 375ml Can.  RRP: $59.00 16-case; $22.00 4-pack; $5.00 can

Hop on board the East Coast express with this this super-popular style ale. Packed with piney hop flavour, its bold, hazy deliciousness is juicy with lip-smacking bitterness. It features a mind-blowing explosion of mango and citrus-intense fruitiness with a good malt base finishing with a fresh dry hop taste. 

Zytho Velvet Luxe Stout, 375ml Can. RRP: $75.00 24-case; $20 6-pack; $5.00 can.

Relax, sit back and get ready to indulge your senses with this contemporary take on a classic stout. Aromas of coffee, chocolate, cream, raisin and dark chocolate lead you on to a full and rich palate as you dive deep into its seductive silken creaminess and enveloping flavour. Plush, lush and smoother than melted chocolate in a lycra jumpsuit, this latest addition to the popular Zytho range (a.k.a. ‘Zythophile’ – a lover of beer) is set to satisfy.

Initial Brewing IPA, 375ml Can.  RRP: $62.00 24-case; $22.00 6-pack; $4.25 can.

This bold and juicy Indian Pale Ale is perfectly balanced to deliver a deliciously approachable IPA bursting with full hop flavour. Piney earth and citrus notes with a slight bitterness and dry finish, deliver an outstanding IPA from the skilled team at Initial Brewing, whose specialty is allowing the taste to speak for itself.

Gogo Fish Evolutionary, IPA (WA only), 375ml Can.  RRP: $60.00 16-case; $20.00 4-pack; $5.00 can. 

Discover the next evolution in flavour with this refreshing, bold and aggressively hopped IPA.  Big orange, pineapple and coconut characters carry from aroma to palate before finishing with a clean, lingering bitterness. Produced by WA’s highly acclaimed Gage Roads Brew Co and available exclusively in WA, this outstanding IPA is named after a history-changing 350-million-year-old Gogo fish fossil, found in WA’s far North Western desert. Popular graphic street artist Yok @_theyok was commissioned to produce the graphics on the can which bring the Gogo fish story to life.

Algorithm Pale Ale (NSW only), 375ml Can. RRP: $67.00 24-case; 6-pack $21.00; Can $4.25.

Water. Malt. Hops. Yeast. Just like an algorithm, complexity has been made simple to deliver this refreshingly clean and crisp top-fermented Aussie Pale Ale. Special hops with tropical and pine aromas of citrus and grapefruit are perfectly complemented by a sweet, slight bitterness and smooth malt richness.Brewed in NSW by award-winning Tribe Breweries and available exclusively in NSW, this delicious drop delivers a winning formula.  Taste the quality.

Sail & Anchor Golden Ale, 330ml Bottle. RRP: $47.00 24-case; 6-pack $17.00; Can $4.30.

Named after the Sail & Anchor pub, the historic launch-pad of the Australian craft brewing scene in Freemantle, this bright and breezy golden ale is a tribute to its namesake. With a light golden colour, it has pleasant fruity aromas, a subtle bitterness and refreshing citrus flavours. Deliciously sessionable, it’s best enjoyed by simply opening a bottle!

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