Victoria Bitter tea

CUB auctions last boxes of Victoria Bitter Tea

September 17, 2019
By Alana House

Fans who missed out on a box of Victoria Bitter Tea have been given a second chance to get their hands it.

The produce sold out within 24 hours of going on sale, but CUB has scoured its offices to find the final boxes left in the country.

And it’s partnered with the Steve Waugh Foundation to auction them off for charity.

The boxes of the tea have been released via eBay and each will go to the highest bidder.

Each kit includes a box of Victoria Bitter Tea containing 24 tea bags, a Victoria Bitter branded tea pint, Victoria Bitter branded biscuits and a copy of Steve Waugh’s autobiography The Meaning of Luck with each kit individually numbered and signed by Waugh himself.

Waugh said: “Partnering with an iconic brand like Victoria Bitter to auction off VB Tea is a wonderful opportunity for the Foundation as we continue to raise vital funds for the one in ten Australians affected by a rare disease. While Aussies are cheering on Australia, they can also show their support and get a great piece of memorabilia in the process.”

Victoria Bitter Tea

Victoria Bitter Marketing Director, Chris Maxwell, said: “We were blown away by the response to VB Tea, and when we found the final boxes we knew we had to do something meaningful with them. There were a lot of cricket fans out there eager to ditch the English Breakfast and brew a true-blue Aussie cuppa, so we’re putting the tea towards a good cause and raising much needed funds for Australians battling rare diseases.”

The auctions conclude on Wednesday, September 18. To support the Foundation and bid for a limited-edition VB Tea box signed by Steve Waugh Australians can head online to https://www.ebay.com.au/usr/victoria_bitter.

All funds raised through the auction will go towards the Steve Waugh Foundation.

Victoria Bitter Tea contains zero alcohol.

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