CUB has revealed how its operations and executive team will evolve following Asahi Premium Beverages and Carlton & United Breweries combining.
It was revealed last week that Asahi Premium Beverages would operate under the iconic CUB name from Q4 2020 and that Peter Filipovic (pictured main) would continue to lead CUB as CEO of Asahi Beverages’ alcohol business division in Australia, joining Stuart Roberts CEO Asahi Lifestyle Beverages and Andrew Campbell CEO Asahi Beverages New Zealand.
“We have created a separate sales and marketing team, called CUB Premium Beverages,” explained Filipovic.
“This team will be dedicated to the Cider, Spirits, RTDs, Wine and Seltzers portfolio. We will have an amazing portfolio for consumers and having a dedicated team will ensure we provide the highest level of service and attention in these important categories.”
CUB has also introduced Fire and Earth Ventures Fire & Earth Ventures, which is ZX Ventures rebranded.
“Fire & Earth Ventures will continue to be responsible for our craft and wine partners, Beer Collective and Brand Experiences,” Filipovic explained.
“We are excited to welcome Mountain Goat and Green Beacon to the craft partners we already have at CUB – 4 Pines, Pirate Life and Balter.”
Filipovic said he was also excited to introduce new commercial members of the CUB leadership team, who will transition to their new roles by October 1.
The executive team are:
Michael Ritoli, GM CUB Premium Beverages (pictured above, right, at the 2019 Australian Drinks Awards)
David Stingl, GM Fire & Earth Ventures
Peter Bingeman, GM Sales – CUB
Brian Phan, GM Marketing – CUB
Asha Skyring, GM Strategy & Analytics
Filipovic said the combination will deliver a “superior customer experience and access to our advantaged portfolio”.
CUB will engage with its customers in early September to provide further details of what these changes mean to their businesses.
“Until then, its business as usual for both CUB and APB,” Filipovic concluded.