Tapping into the growing trend of consumers moderating their alcohol consumption, Crafters Union has introduced its In Session range in Australia.
The lighter style wines include a Sauvignon Blanc (ABV 9%), and a Pinot Gris and Rosé (ABV 9.5%), which is around 25% less alcohol than most standard wines.
Globally, and in line with broader health and wellness movements, wine drinkers are actively seeking lower alcohol and lower calorie options that don’t compromise on quality or flavour. Additionally, the number of moderate drinking occasions are increasing.
Wine Intelligence data shows that in Australia alone, there are more 1.8 million premium wine drinkers likely to purchase lower alcohol wines, and one-third of these people either moderate or abstain from alcohol consumption on specific occasions.
Crafters Union winemakers David Edmonds and Brett Fullerton are spearheading the brand’s new lower alcohol wine range.
Edmonds said: “New Zealand is the world’s top producer of naturally lower-in-alcohol wines. Whether consumers want to limit their wine consumption due to health or lifestyle changes, or simply because they have occasions that require moderation – like an afternoon barbecue or a work function – Crafters Union In Session offers a delicious range of premium New Zealand wines to enjoy.
“A common perception is that all lower alcohol wines are poor quality and have less flavour, which is simply not true. The Crafters Union winemaking team take pride in producing lighter, full-flavoured wines that celebrate the renowned New Zealand Marlborough and Hawke’s Bay regions.
“Sustainable viticulture and winemaking practices allow us to naturally reduce the amount of sugar, while still capturing the same varietal characteristics and vibrant flavours that full-strength Crafters Union wines are famous for.”
Crafters Union In Session wines are available in BWS and Dan Murphy’s stores nationally for $20 (RRP).