Wine brand Crafters Union has announced it’s collaborating with Ginger & Smart to launch a limited-edition Sauvignon Blanc label.
The bespoke bottle and can design by Ginger & Smart will bring the Crafters Union Sauvignon Blanc from New Zealand’s iconic Marlborough wine region to life.
Marketing Manager for Crafters Union Samantha Benney said: “We’re delighted to work with Ginger & Smart on this collaboration. As one of the most established fashion labels in Australia, they continue to lead with unique and captivating designs, making them the perfect strategic partner for Crafters Union. There is undoubtedly a lot of synergy between both brands and we look forward to seeing their creation come to life on our Sauvignon Blanc bottles and cans.”
The co-founders of Ginger & Smart – Alexandra and Genevieve Smart – added: “We are excited to be collaborating with Crafters Union – a brand that shares our approach towards innovation and creativity with stand-out packaging.
“The worlds of wine and fashion design have a lot in common. Whether it’s a beautiful dress or a bottle of premium wine, both have the unique ability to tell a story through texture, colour, structure and complexity. For this collaboration, we have drawn inspiration from the elegance and intensity of Crafters Union Sauvignon Blanc, as well as the Marlborough wine region.”
To launch the collaboration, Crafters Union has producing three label designs (above) and asking Australian consumers to vote for their favourite. The Crafters Union x Ginger & Smart Sauvignon Blanc design voted most popular will hit shelves in October, ready for Australian wine-lovers to enjoy over summer and the festive season.
Consumers who vote will also be entered into a prize draw to win a collection of designer wines from Crafters Union and a Ginger & Smart wardrobe to the value of $1500.
The Crafters Union x Ginger & Smart design competition will run from April 16-30, 2019. To view the designs and vote for your favourite, visit www.craftersunionwines.com/gingerandsmart.
The limited-edition Crafters Union x GINGER & SMART Sauvignon Blanc will be available in BWS stores nationally from October 2019. RRP $20 (750ml bottle) and RRP $8 (250ml can).