Following a successful launch in kegs to the hotel trade, Coopers is releasing its Session Ale in cans and bottles to off-premise.
Session Ale is a refreshing summer style beer with tropical fruit notes and an aromatic hop character.
Coopers’ Sales and Marketing Director Cam Pearce said that in January this year, Session Ale had become Coopers’ second largest selling keg beer after Coopers Original Pale Ale and ahead of Sparkling Ale and Mild Ale.
“It’s been a tremendous response,” he enthused.
“As Session Ale has become better known, we have been inundated with customer requests for it to be released in a packaged format.
“As a result we have started production of Session Ale in cans and bottles. Stocks should be widely available at bottle shops and liquor stores across Australia this week.”
Pearce said Session Ale was the first addition to Coopers’ family of ales in 14 years and provided an exciting new flavour profile for the Coopers’ range.
“It’s an excellent example of innovation by Coopers’ brewers and as a beer, it is fully on trend,” he said. “We believe Session Ale will quickly establish itself as one of our most popular beers.”
Pearce said that because Session Ale was brewed using Coopers’ traditional secondary fermentation process, it would have the same style of label as Coopers’ other ales but with its own distinctive blue rondel (ale label).
Session Ale is brewed using Galaxy and Melba hop varieties that produce a fruity, easy-drinking summer style beer, with a golden straw colour and an alcohol level of 4.2%.