In an innovative first, Coopers has secured a one-hour lock-out on 45 high-profile digital billboards nationwide, which will allow members of the public to add the names of their friends and family to a series of New Year messages that will be broadcasted on the night.
The messages will feature between 11.30pm on 31 December to 12.30am on 1 January in major city hotspots including Federation Square in Melbourne, Kings Cross in Sydney, King George Square in Brisbane, Rundle Mall in Adelaide, as well as Perth and Sydney Airports.
From this week, consumers can visit CoopersShoutOut.com.au to submit their ‘shout out’ for the chance for it to feature as part of the campaign.
They will be able to choose a billboard location, select an approximate time slot for their message to be displayed and choose from a Coopers beer brand template – Coopers Original Pale Ale, Coopers Sparkling Ale or Coopers Mild Ale.
They can then select from a number of pre-generated New Year’s salutations, add the name of the person to which the shout out is dedicated, their own name, and submit it.
Shout out messages range from ‘Happy New Year’, ‘All the best in 2016’ and ‘Let’s party’ to ‘Happy Birthday’, ‘Happy Anniversary’, ‘You’re a legend’, ‘I love you’ and ‘Will you marry me?’.
Coopers’ National Sales and Marketing Director, Mr. Cam Pearce, said this was the first time that Coopers had taken advantage of such a unique and exciting opportunity.
“We believe it’s a first in Australia from a media point of view,” Mr. Pearce said.
“It’s an exciting opportunity for Coopers and we’re thrilled to be playing a part in the New Year’s Eve festivities of thousands of people across the country.”
Mr. Pearce said more than 11,000 Shout Out opportunities would be up for grabs.
“That means over 200 spots per billboard site will be open for people to submit a personal message to a good friend, family member or significant other,” he said.
“It wouldn’t surprise us if there were a few marriage proposal requests on-screen on selected billboards on the night – and what a fun way to do it.”
