The campaign will also run in digital, print and outdoor formats with the messages: “Hasn’t, Couldn’t, Wouldn’t and Unchanged and Family Owned Since 1862”. Coopers Sparkling Ale was one of the first beers brewed by Thomas Cooper in 1862. Since then, the family has kept the recipe of its second largest selling beer the same, and intends to keep it that way in the future.
“Our commitment to quality and consistency hasn’t changed for over 150 years,” Coopers Sales and Marketing Director, Cam Pearce said. “We’ve never compromised on quality, and never could, and we wouldn’t change a thing.
“The new campaign is a reflection of this, with the title Hasn’t, Couldn’t, Wouldn’t further reinforcing Coopers Sparkling Ale’s position as the true original craft beer.
“Coopers Sparkling Ale is a beer that has stood the test of time and is still being enjoyed by consumers the world over today.”