Coopers Promises Never to Change Its Sparkling Ale in New Campaign

September 5, 2016
By Alana House
Coopers Brewery has launched a national campaign to promote its commitment to keeping the recipe of its Sparkling Ale the same as it has been over the last 150 years. The new advertisement, produced by Adelaide advertising agency KWP!, features Billy Joel’s hit song ‘Just The Way You Are’ and will be shown in cinemas across the country for the next nine weeks.

The campaign will also run in digital, print and outdoor formats with the messages: “Hasn’t, Couldn’t, Wouldn’t and Unchanged and Family Owned Since 1862”. Coopers Sparkling Ale was one of the first beers brewed by Thomas Cooper in 1862. Since then, the family has kept the recipe of its second largest selling beer the same, and intends to keep it that way in the future.

“Our commitment to quality and consistency hasn’t changed for over 150 years,” Coopers Sales and Marketing Director, Cam Pearce said. “We’ve never compromised on quality, and never could, and we wouldn’t change a thing.

“The new campaign is a reflection of this, with the title Hasn’t, Couldn’t, Wouldn’t further reinforcing Coopers Sparkling Ale’s position as the true original craft beer.

“Coopers Sparkling Ale is a beer that has stood the test of time and is still being enjoyed by consumers the world over today.”

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