Coopers & James Reyne: a partnership forged in pubs and rock ‘n’ roll

April 15, 2021
By Ioni Doherty

Australia’s largest independent family-owned brewery, Coopers, has called on legendary Australian singer songwriter James Reyne to support the launch of its newest release beer, a distinctly Australian IPA to tantalise the tastebuds of craft beer drinkers across the country.

Reyne was one of the first artists to take part in the current Coopers Live, Loud and Local series, started last year to support pubs and musicians recover from the Covid-19 shutdowns.

“Australian beer goes hand in hand with live Australian music,” Reyne said, “As a long-time fan of Coopers beer I was happy to get on board with the Australian IPA, and it tastes great.”

Reyne features in an upcoming creative campaign shot at the iconic Silverton Hotel in Broken Hill (where Mad Max was originally filmed) and will be performing at a series of trade events being held across the country in April.

 Coopers Australian IPA is a new limited edition release available in kegs and 375ml can format.

Managing Director and Chief Brewer, Dr Tim Cooper, said the brewing team had spent many months honing the unique hops blend to develop a distinctly Australian take on the traditional IPA.

“IPAs continue to grow in popularity among craft beer drinkers,” Dr Cooper said.

“Australians are also turning to local brands they know and trust. So while there are a large number of overseas styles in the market, we saw demand for a great tasting IPA with a distinct local touch.

“We’re very mindful about when to bring out a new beer and an enormous amount of time goes into getting it right. We’ve come up with a great tasting Australian IPA that will suit any occasion.”

The full flavoured beer uses a blend of Australian exotic hops with citrus notes of mandarin and orange as well as piney and passionfruit characteristics. While Australian IPAs have similar characteristics to American IPAs, it’s these local hops that provide a unique and authentic taste.

True to the IPA style and created on a foundation of Coopers pale malt, this Australian IPA delivers a full mouthfeel, while Coopers traditional form of ale brewing and natural conditioning maintains the beer’s distinctive flavour.

Coopers Australian IPA is the latest addition to the sixth-generation family brewery’s growing portfolio of craft beers that includes XPA (released in 2019) and the limited edition Hazy IPA (released in 2020). Coopers Australian IPA has an ABV of 6.5% and a bitterness level of 40 IBU.

Being a Coopers ale, the Australian IPA has a distinctive roundel label set amongst an eyecatching landscape design inspired by Australia’s iconic red desert core landscape symbolising our nation’s natural strength and resilience.

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