Following the success of its livestream events in April and May this year, Coopers Brewery is cranking up its popular Live, Loud and Local gig series taking it on the road to help pubs and live music rebound from the events of 2020, driving patrons back into pubs across the country.
Melanie Cooper, Coopers Brewery Director and fifth generation family member, said the brewery wanted to build on the momentum generated by its initial Live, Loud and Local series which became Australia’s biggest virtual pub experience during the national lockdown.
“Our first series was all about bringing the pub experience into Australian lounge rooms so patrons stuck at home could still enjoy a night out on the couch,” Cooper said, “Now we want to help bring great Australian live music back to the stage and encourage people off the couch and into their local pub.”
“It’s been a really challenging time for venues, musicians and patrons. Live music is an essential part of our culture as is heading to the local for a social drink with friends. It’s something we’ve all missed. We’re putting together a great series of gigs that will allow fans the chance to see their favourite bands perform live again and support local venues in a socially responsible way.”
Australia’s largest family-owned brewery has partnered with some of the biggest names in Australian music including The Rubens, Bad//Dreems and Crooked Colours with more headline acts and venues soon to be announced.
- Perth: Crooked Colours play at Hotel Rottnest on January 17, 2021
- Sydney: The Rubens play at Selina’s, Coogee Bay Hotel on February 3, 2021
- Adelaide: Bad//Dreems (pictured below) play at The Bridgeway Hotel in Adelaide on February 19, 2021
Tickets go on sale this Wednesday, 2 December. For more information, visit Coopers Local. More shows and artists will be announced for gigs in Brisbane, Melbourne and Perth in early 2021.
Each ticketed event will be produced by Coopers in partnership with Live Nation. The Live, Loud and Local series aims to support Australia’s hospitality and entertainment industries as well as the local communities hit hard by COVID-19 and related social restrictions.
Live Nation’s President of Brand and Marketing Partnerships for Australia and New Zealand, Greg Segal said Live Nation was excited to be working with Coopers again.
“Coopers is demonstrating a real commitment to supporting local artists and venues, via the Live, Loud and Local series. The industry couldn’t ask for a better partner during these challenging times,” Greg said.