Coles private label spirits

Coles Liquor spirits scoop gold medals

June 3, 2020
By Alana House

Three spirits sold exclusively by Liquorland, First Choice and Vintage Cellars have won gold medals at the San Francisco World Spirits Competition. 

John Samson Blended Scotch Whisky, Old Lions Dry Gin (both $33 per 700mL bottle), and Volsk Vodka ($35 per 700mL bottle) were among 16 spirits exclusive to Liquorland, First Choice and Vintage Cellars to be awarded medals at the competition.

As gold medal winners, John Samson, Volsk and Old Lions were all assessed by the judging panel as “exceptional spirits that are near the pinnacle of achievement” – ranking them as equal or even better than competitors selling for much higher prices.

Coles Liquor spirits

The San Francisco World Spirits Competition is one of the world’s most respected liquor shows, with judges spending four days blind-tasting more than 3000 entries.

Also winning big at the competition was Loch Lomond 12 Year Old Single Malt Scotch Whisky, which received its third consecutive Double Gold medal, earning it a Platinum honour – one of just seven awarded across the Scotch Whisky category.

The Loch Lomond 12 Year Old Single Malt Scotch Whisky is sold for $75 a bottle and beat whiskies selling for more than $300.

The judges also awarded a Double Gold for Loch Lomond 18 Year Old Single Malt and Silver for Loch Lomond Original Single Malt, both available exclusively from Liquorland, First Choice Liquor and Vintage Cellars for $130 and $60 respectively.

Coles Liquor General Manager of Merchandise Brad Gorman said the accolades bring the number of awards and medals the Coles Liquor range has collected since the start of the financial year to 346 – including 70 Gold and seven Double Gold medals.

“Coles Liquor is committed to being Australia’s most-awarded liquor retailer, and these latest accolades show that our customers can drink the best of the best without sacrificing value,” he said.

Coles announced during its results for the third quarter of 2020 that growth from exclusive brands increased by 10%. 

Share the content

Related Posts