Coles Liquor drops prices so celebrations at home are more affordable

April 7, 2021
By Ioni Doherty

Over Easter Coles Liquor launched its biggest ever ‘Price Drop’ campaign, reducing the price of brand favourite beers, wines and spirits at Liquorland and First Choice stores.

Coles Liquor General Manager for Merchandise, Brad Gorman said the campaign was aimed at delivering great value right across the range, particularly on the drinks customers buy most often.  

“We’ve made a significant investment into lowering the price of hundreds of drinks at a time when we know many Australians are still doing it tough, so we wanted to make a real difference to the cost of raising a glass with friends or sharing a wine over a nice dinner at home when they shop at our Liquorland and First Choice stores,” he said.

Brands including Yellow Tail, Taylors Wines and Canard Duchene as well as Dimple, Gordon’s Gin and Canadian Club are a part of the promotion which will run for the next few months.

“There’s a great mix of big brands and popular mainstream products our customer know and love as part of the campaign, as well as products exclusive to Coles Liquor such as Canard Duchene Brut – a premium quality champagne from France’s idyllic Champagne region.”

“We first launched the Price Drop program in July last year because we wanted our customers to have the confidence that they can get a great price on the products they love for longer at our liquor stores throughout the year.”

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