Coca-Cola firies can

Coke produces limited edition firies cans

January 13, 2020
By Alana House

The Coca-Cola Foundation, Coca-Cola Australia and Coca-Cola Amatil have announced a further bushfire emergency relief package, including limited-edition Share a Coke with the Firies cans.

The cans have been created to donate exclusively to fire fighters and other volunteers as an expression of thanks.

The 375ml cans will not be available for sale. They will be distributed to volunteer fire organisations and in fire-affected communities.

Coca-Cola has already distributed water and other beverages to those fighting and affected by the fires.

Additionally, Coca-Cola’s support will include:

  • $1 million from The Coca-Cola Foundation for The Salvation Army’s immediate disaster relief efforts in fire affected communities
  • Plus $250,000 from Coca-Cola Australia for the NSW Rural Fire Service, the Country Fire Association Victoria, and the South Australian Country Fire Service Foundation
  • Plus up to $375,000 from Coca-Cola Amatil in the form of employee matched giving to all registered charities, donated beverages and financial support for small business customers impacted in fire-affected zones

Coca-Cola Australia President Vamsi Mohan Thati said: “We wanted to express our gratitude and heartfelt thanks to all the firies and volunteers on the frontlines of this national crisis. We are humbled by their courage and resilience as the bushfire tragedy continues to unfold here in Australia.

“We know it is far from over and we remain committed to doing our part for as long as it takes for local communities and our customers to make a full recovery.

“We are proud that The Coca-Cola Foundation has donated $1 million to The Salvation Army in Australia to provide immediate emergency assistance including meals, water and medical supplies to those who need it most.”

Alongside cash donations and free beverages, Coca-Cola Amatil will also establish a financial support package for the 2,118 small business customers it has in areas affected by the fires.

Managing Director of Coca-Cola Amatil Australia Peter West said small business customer assistance could include direct financial support, extended credit terms or additional product.

“Many of our small business customers are at the heart of devastated regional communities and some have lost everything,” Mr West said.

“Others are without power and have lost both local and tourism income. This includes stores like the Mallacoota Bakery in East Gippsland, which is thankfully still standing but has no power and limited road access. It also includes Fuel East Lynne near Ulladulla, which was first surrounded by fire in early December and is still suffering from reduced customer trade.

“As a business, our customers are part of our family and we’re keen to help them out as the recovery effort continues. That’s why this package of business support is important alongside the assistance we’re providing to communities and first responders.

“We will also continue to donate bottled water and other beverages to where it is most needed.”

Both Coca-Cola Amatil and Coca-Cola Australia have volunteer firefighters and Defence Reserves who continue to be assisted with paid leave and personal support.  Employee donations to bushfire related charity campaigns will also be matched.

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