Coca-Cola South Pacific has become a signatory to the Alcohol Beverages Advertising Code (ABAC), coinciding with the business’ release of Topo Chico Hard Seltzer.
Independent Chair of ABAC, Harry Jenkins AO, said the involvement of beverage leaders Coca-Cola South Pacific, is welcomed by the ABAC Management Committee.
Mr Jenkins said, “Taking this step shows a strong commitment to responsible alcohol marketing practices. CocaCola South Pacific joins a large number of alcohol marketers (representing 93 per cent of alcohol producer and distributor and 59 per cent of alcohol retailer advertising media spend in Australia), that have committed to the objectives of the Code to ensure that alcohol advertising does not encourage irresponsible or unsafe consumption or consumption by under 18s.”
Rob Priest, Vice President, Coca-Cola South Pacific said: “In becoming a signatory, Coca-Cola South Pacific will abide by the ABAC Responsible Alcohol Marketing Code, commit funding toward the scheme and will participate in the service for checking of proposed advertisements or packaging of products.
“Globally, The Coca-Cola Company adheres to a strict Global Responsible Marketing Policy to ensure that the company grows their alcohol brands, such as Topo Chico Hard Seltzer, in a responsible and sustainable way. This policy includes championing responsible consumption and marketing that does not appeal to people under the legal purchase age (LPA).”