Coca-Cola Australia enters alcohol market

September 2, 2021
By Ioni Doherty

Coca-Cola Australia today launched Topo Chico Hard Seltzer, a new beverage that blends sparkling water with alcohol and a splash of natural flavour, marking the company’s entry into the alcohol market in Australia.

Topo Chico Hard Seltzer is inspired by Topo Chico mineral water, a brand with a rich heritage that began in Monterey, Mexico, and will be available in three unique, refreshing, and exotic flavours: Tangy Lemon Lime, Pineapple Twist, and Strawberry Guava.

Robert Priest, Coca-Cola South Pacific Vice President, said Topo Chico will appeal to drinkers who are looking for something new and refreshing to enjoy at entertaining occasions this summer, whether that be virtual or in person. 

“We are excited to be entering the hard seltzer category, which has seen incredible growth over the last 12 months. We have a fantastic product in Topo Chico Hard Seltzer which is backed by fans in Latin America and Europe and we’re confident Australians will love the light, refreshing taste.”

The launch is part of the company’s strategy to develop a diverse portfolio of brands that respond to different consumer expectations and needs, including at-home entertaining, virtual catch-ups or going out with friends.

“At Coca-Cola, we’re developing a beverage portfolio that keeps up with the experiences our consumers want. With the warmer months fast approaching, Topo Chico Hard Seltzer’s flavours of fiesta are for Australians looking to kick back and enjoy themselves for a summer characterised by balmy afternoons, friends, family, barbecues, and most of all, fun!” said Priest.

Topo Chico Hard Seltzer will be available from this month in sleek 355ml cans, each containing 4.7 per cent alcohol by volume (ABV), under 104 calories per can and are gluten free with no artificial sweeteners. Topo Chico Hard Seltzer are available in packs of four from select Dan Murphy’s, BWS and independent liquor stores.

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