To celebrate Canadian Club coming on as the Official Partner of Australian Open 2015, the brand threw a tennis-themed launch in Melbourne at the end of last year.
In attendance were trade from Victoria, as well as Australian tennis legend, Todd Woodbridge, and Genie Bouchard’s personal army.
Guests enjoyed Canadian Club with Woodbridge and also got to test their tennis skills in a number of challenges, including table tennis and Sega tennis games.
Canadian Club will be served throughout the Australian Open, where the brand will also be holding a number of consumer activations.
Canadian Club is distributed by Beam Suntory.
