Australia first in the world to launch Candian Club’s new RTD

October 8, 2021
By Ioni Doherty

It’s time for Australians to get back out for drinks with their friends. Whether it’s at a venue, a mate’s place or at a park in the sun, Canadian Club has Aussies sorted this summer with the launch of a brand new RTD.

As Canadian Club (C C) gears up for another big Aussie summer, the brand has kicked things off with a bang, announcing today that CC Soda & Lime is in-store now.

With Australia the first market to launch the product globally, CC Soda & Lime offers the smooth taste of iconic Canadian Club with a hint of lime, topped with soda, resulting in a perfect balance of natural sweetness and a refreshing taste.

CC Soda & Lime is set to satiate Australians’ increasing demand for ‘better-for-you’ alternatives, being a lower in sugar, deliciously flavourful alternative for those seeking out new and lighter drink options.

It’s been well-documented that Australians have adapted their drinking behaviours in line with the pandemic and a growing health awareness. This new emphasis on health-conscious drinking has given a boost to the RTD market, which grew 2.5 per cent in the 12 months to June 20212, a trend which looks set to continue.

With just 31 calories per 100mL, CC Soda & Lime uses all-natural ingredients and contains 50 per cent fewer calories than popular cola and dry RTDs, making it an easier drinking experience and an exciting alternative to beer.

To support the launch of CC Soda & Lime, a strong media and in-store presence will be seen across summer, headlined by the popular ‘CC Summer Shout’ from 1 November. The consumer promotion is set to be even hotter property in 2021 as the brand gives away 50,000 serves of the new CC Soda & Lime.

Topping off the summer season, 2022 will see the continuation of CC’s partnership with the Australian Open (AO) as the official Dark Spirits Partner for an eighth consecutive year, making it the longest-standing beverage partner of the iconic sporting event.

C.C. Soda & Lime. RRP $24.99 per six pack. 375mL. ABV 4.8%. 1.4 standard drinks.

Available at all good liquor stores from this month.

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