Campari Australia has become a signatory to the Alcohol Beverages Responsible Alcohol Marketing Code (ABAC) this January.

While Campari already participates in ABAC with its services and adjudication decisions, as signatory of the code, Campari will additionally commit funding towards the scheme.

Campari now joins a large number of other alcohol marketers committed to the objectives of the Code, who together represent over 90 per cent of alcohol advertising in Australia, ensuring the responsible promotion of alcohol.