Calabria launches Pierre D’Amour Rosé

September 24, 2018
By Alana House

Australian family wine producer, Calabria Family Wines has launched Pierre D’Amour; a bespoke Rosé wine, styled with a Rose Quartz healing stone.

Wine writers and media gathered on September 20 at Sydney Harbour’s luxury vista bar, Hacienda Sydney, for the official release of Pierre D’Amour Rosé, which is French for ‘The Stone of Love.’

The wine bottle is entwined with a Rose Quartz crystal, which is a healing stone that promotes love. “Love is more easily felt and experienced than defined in words.” said Elizabeth Calabria-Staltare, Marketing coordinator and third generation family member.

“We have designed this gorgeous packaging with millennial drinkers in mind. The power of Rosé is continuing to grow in popularity and we wanted to add a layer of personality to our packaging, allowing our customers to experience the love story by incorporating a Rose Quartz crystal.”

The wine has already been well received by wine judges, winning a gold medal at the recent 2018 Riverland Wine Show.

“A perfect Rosé style – bursting with fresh red berries and classic savory notes, perfect to enjoy chilled on a sunny afternoon.” said Calabria-Staltare.

Pierre D’Amour is part of the new product development that has been influenced by the Calabria family’s up-and-coming third generation.

Pierre D’Amour Rosé will be available through independents and online for a suggested retail price of $19.95. The launch will be supported in-store, online, digital and social media campaigns.

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