Byron Bay Brewery has partnered with Splendour in the Grass for the first time as the official beer sponsor. Even while owned by brewing giant Lion, the brewery says that the partnership celebrates its strong roots in and connection to its community.
“The Byron Bay Brewery brand represents the young, vibrant lifestyle of the Byron community, and we’re excited to partner with Splendour as exclusive beer sponsor to bring festivalgoers together from far and wide to celebrate the incredible Byron Bay culture,” said Byron Bay Brewery Brand Director, Ed Jamison.
The Byron Bay Brewery Bar will be set up on site and fully embedded in the festival experience as it plays host to popular homegrown and international talent and interactive experiences throughout the weekend. The bar, serving chilled Byron Bay Brewery Premium Lager, will also play host to the legendary Thrills launch event on the Thursday night, the evening before the festival kicks off on Friday.
Regarded as Australia’s most famous music festival, Splendour in the Grass returns after a two-year hiatus and the partnership re-enforces the brand’s connection to its heartland community, Byron, and supporting the region’s status as the creative, cultural hub for music and arts.
“Live music has been sorely missed by many Aussies, and with Splendour being the most anticipated music event of the year for our Byron community and Byron Bay Brewery lovers – we’re glad to be a part of bringing the good vibes back alongside Byron Bay Brewery, a fellow and proud creation of our heartland Byron,” said Secret Sounds Managing Director, Brand Partnerships, Kristy Rosser.
The Splendour in the Grass festival will begin on Friday 22 July and blast until Sunday, 24 July. The live music performed at the Byron Bay Brewery Bar includes: Starcrawler, The Buoys, Eliza & The Delusionals, The Gatling Gun, Horsbra vs Bennis, Le Shiv, Mini Skirt, Nice Biscuit, Rad Dan + Sweet Dreams DJs, Y.O.G.A Cowtech DJ Set.