Aussie ginger beer and New Zealand chocolate have combined in a limited-edition Whittaker’s Brewed Ginger Caramel Chocolate block.
With a combined 175 years’ experience, family owned Whittaker’s and Bundaberg Brewed Drinks created the product to meet consumer demand for known and trusted brands during the current climate.
“Both family businesses have a long-standing commitment to excellence and are entrenched in the trans-Tasman way of life,” said the CEO of Bundaberg Brewed Drinks, John McLean. “It makes sense for Australia’s best soft-drink and New Zealand’s most trusted brand to join forces, particularly during a time when consumers are looking for familiarity.
“All our recent research over the last 6 months is telling us that consumers are looking for homegrown products they know and trust for quality, comfort and familiarity during these testing times.”
The ginger brew was specially crafted for the Whittaker’s collaboration with the finest ingredients sourced from Bundaberg’s local ginger farms. In fact, enough ingredients were sent to the Whittaker’s factory in Wellington to fill the equivalent of 335,000 bottles of Bundaberg Ginger Beer.
Whittaker’s co-Chief Operating Officer, Holly Whittaker, said the two brands’ equally strong focus on quality was important to both in deciding to collaborate on product development.
“Whittaker’s is proud to use only the finest ingredients and make all of our chocolate at our one factory in Porirua, which enables us to control quality from roasting the cocoa beans ourselves to the finished products,” she said.
“Bundaberg Brewed Drinks’ similar approach in using locally grown ginger and even growing and harvesting some of its own ginger, sourcing only the best ingredients and making its products locally fits perfectly with our ethos.”
The new chocolate block will launch in New Zealand stores on August 24 and will be available in Australia from August 31, exclusively at Coles supermarkets.
