Brown-Forman has announced that it will take over Fords Gin distribution from November 1, 2019.
Brown-Forman Corporation announced the purchase of The 86 Company, producer of Fords Gin, in June 2019. Since then, it has been working on a global market by market approach to ensure future distribution of the gin to position it for optimal long-term growth.
A mix of nine botanicals, Fords Gin starts with a traditional base of juniper and coriander seed balanced by citrus, florals, and spices. Steeped for 15 hours before distillation, the botanicals deliver an aromatic, fresh and floral spirit with elegant notes of jasmine and grapefruit.
“We are very excited to introduce the uniquely crafted Fords Gin into our Brown-Forman portfolio of premium spirits in the Australia and New Zealand markets,” said Andy Kim, Vice President, Managing Director for Brown-Forman in Australia, New Zealand and the Pacific Islands.
“We see tremendous value for this brand within the rapidly growing gin category. Vanguard Luxury Brands and Mineral Wines have done a terrific job introducing this brand into the market place over the past couple of years and we look forward to continuing to grow the brand within our distribution network.
“The introduction of this brand will provide additional value for our business partners as they continue to look for premium brands that their consumers are looking for.”
Simon Ford, co-founder of The 86 Company and the namesake of the gin added: “Brown-Forman is a great partner to bring Fords Gin to more bartenders and consumers in Australia, New Zealand and around the world, while keeping our commitment to producing a unique, high quality, mixable gin.
“We’re extremely thankful to all our supporters who have been championing the brand since the beginning and look forward to seeing what the future holds with our new collaborators.”
Fords Gin was launched in 2012 to specifically target the cocktail sector. It’s a collaboration between Ford and 8th generation Master Distiller Charles Maxwell of Thames Distillers (both pictured above).
Simon Ford and The 86 Company team will remain a key part of the building and crafting of Fords Gin going forward.
For further information about Fords Gin distribution call (02) 9764 8777.