BrewDog Australia has launched its first Brisbane-brewed headliner beers – now available nationwide on its new e-commerce site or the DogTap brewery.
The headliner range includes the beer that started BrewDog’s craft beer revolution, Punk IPA, alongside Hazy Jane New England IPA, Elvis Juice Grapefruit Infused IPA, and a West Coast classic Pale Ale.
The news follows the Scottish craft brewer unveiling a climate action program, with $55million of green investments across its business.
As part of these efforts, it has also purchased 2050 acres of Scottish Highlands just north of Loch Lomond, to create the BrewDog Forest, and plans to plant one million trees over the next few years.
Meanwhile, BrewDog Australia is introducing a host of green infrastructure projects and sustainability initiatives, including the introduction of solar-panels, a partnership Carbon Neutral’s Yarra Yarra Biodiversity Project to offset all excess C02 emissions, and the creation of a sustainable drive thru.
One of BrewDog’s primary reasons for investing in local brewing and opening a site in Brisbane is to significantly reduce the distance the beer travels to reach the consumer.
James Watt, co-founder of BrewDog, said: “Our Carbon. Our Problem. So, we are going to fix it ourselves. Huge change is needed right now, and we want to be a catalyst for that change in our industry and beyond. We fully acknowledge that we are a long way from perfect. However, we are determined to rapidly and fundamentally change everything as we work hard to ensure we have a positive impact on the planet.”
BrewDog Australia will soon be adding solar-panels to supply a significant amount of the energy demand from the brewery, taproom and restaurant and is providing all spent grain to feed local cattle in Queensland.
Excess CO2 emissions are offset through Carbon Neutral’s Yarra Yarra Biodiversity Corridor, a multi-species native reforestation project located in Southwest Australia which is a global biodiversity hotspot.
This Australian Native Reforestation Gold Standard certified project aims to remove existing carbon and improve the environment by planting native species of trees and shrubs to recreate a healthy, functioning landscape, restored after decades of habitat loss and degradation.
BrewDog Australia is also looking to work with green partners, all of which have the highest standard of accreditation, and has plans to launch a sustainable drive thru that will act as beer collection points, hubs for electronic vehicle deliveries and hubs for closed loop, zero waste packaging such as growlers, mini-kegs and returnable bottles.
Brisbane Lord Mayor Adrian Schrinner encouraged residents to get behind local producers such as BrewDog.
“Brisbane is a clean, green city and council supports innovative businesses that take a proactive approach to environmental sustainability,” Cr Schrinner said.
“It is also great to see BrewDog beer being produced right here in our backyard for local and national distribution. This type of job-creating investment in key sectors such as food and beverage will help drive our city’s recovery and future growth as we climb out of the economic hole created by the global pandemic. It’s our civic duty; if we’re going to crack a brew on the weekend, make it local first.”
