New Zealand’s Brancott Estate has revealed a new positioning and packaging design to inspire Australian wine lovers to ‘Taste life on the flipside’.
At a time when convention said the Marlborough region was only good for sheep farming, Brancott Estate flipped that thinking in 1973 and started Montana, the first commercial vineyard in what is now one of New Zealand’s most celebrated wine regions.
It’s this notion of thinking differently that leads to the brand’s new aesthetic, paying homage to the sheep, which to this day play an integral role on the Brancott Estate vineyards, while also portraying a spirit of originality by literally flipping the beloved national icon upside down.
Eric Thomson, Global Marketing Director for Pernod Ricard Winemakers, said: “This new look and positioning is a real milestone for Brancott Estate which, despite taking winemaking very seriously, has always been non-conventional in spirit.
“And it’s not stopping there, Australians can look forward to many more playful moments from Brancott Estate in the future!”
The new packaging can be found across their entire range of Sauvignon Blanc, Pinot Gris, and Pinot Noir, and is available now from leading Australian liquor outlets at an RRP of $17.99.