Blooming with goodness

November 12, 2021
By Ioni Doherty

Noble Spirits is importing the first organic, vegan, halal, alcohol-free French sparkling called French Bloom.

Created by Maggie Frerejean-Taittinger and her husband Rodolphe (who has successfully developed seven wine and spirits brands exported in 33 countries), French Bloom is the result of a collaboration with supermodel Constance Jablonski.

Blooming with goodness, French Bloom is an organic, vegan-friendly sparkling with zero alcohol, no added sugar, and without sulphites. The vegan-certified recipes were created from de-alcoholised wine, grape juice and natural flavours, including lemon.

For the group of co-founders, French Bloom combines their passion for creating luxury goods, their love of celebration and their health-conscious lifestyle.

“We are proud to be part of a new wellbeing movement, where the values of collectiveness, wellness and inclusive celebration are strong and become a way of life,“ they say.

French Bloom has been praised for its quality and can be found in luxury department stores in France including the Grande Épicerie de Paris (of Le Bon Marché). Noble Spirits will be distributing the French Bloom organic range to Australia.

Choosing to distribute non-alcoholic products has been a conscious decision of Grégoire Bertaud, CEO of Noble Spirits.

“We are seeing a change in demand from the next generation of consumers who are looking for non-alcoholic alternatives. It’s important to them to be able to maintain their healthy lifestyle while still enjoying the social benefits of having a glass of wine,” says Bertaud.

“We’re the exclusive importer of this delicious, luxe, alcohol-free sparkling from France that is also 100 per cent organic and vegan certified. Our aim is to give consumers access to quality products and offer them new experiences.Its outstanding quality makes it comparable to other sparkling wines on the market that are alcoholic. It gives consumers a real alternative that’s healthy yet has the vivacity you’d expect from a celebratory wine.”

The global non-alcoholic market rapidly grows with predictions it will reach close to $1.6 trillion by 2025. Mr Bertaud says, “Ten years ago, it was difficult to find food that was gluten free, vegetarian or vegan, now these dietary choices are readily catered for. Beverages are next.

French Bloom Alcohol-Free Sparkling 6 x 750mL LUC $23

Proudly imported by Noble Spirits

How to order: Orders@noblespirits.com.au | T: 0423 216 055

More info on French Bloom in Australia here

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