Hennessy has enticed Ridley Scott to direct his first commercial in more than 15 years.
Scott, who is famous for films including Alien, Gladiator and Blade Runner, is creating a series of commercials for Hennessy X.O cognac, which will premier globally in 2019.
Complementing the idea that ‘Each drop of Hennessy X.O is an Odyssey’, Scott creates an epic visual journey that explores seven taste-scapes in a surreal, sensory narrative.
Scott said: “I’m very pleased to partner with Hennessy for my first commercial in 15 years. From the very beginning, the project has been about the creative process. I saw the initial script and it immediately triggered something in me. I started scribbling and those scribbles turned into a detailed storyboard and a productive visit in the Cognac region.
“I love partnering with Hennessy as the creative process was an absolute priority throughout. The result is not simply advertising, it’s entertainment. We are now in post-production with an ingenious CGI team and I am looking forward to the official launch in 2019.”
Thomas Moradpour, Global CMO for Hennessy, added: “Luxury appeal is about emotion, it’s about building a dream. Who better than a world-creator like Ridley Scott for Hennessy X.O, the iconic flagship of our range, the Original X.O? His mastery and imagination are unsurpassed, he will capture our audience’s hearts and minds.”
The ‘Worlds of Greatness’ are creative interpretations of each tasting note, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches. Culminating in Infinite Echo.
A series of seven 3D ads, created in collaboration with Berlin-based visual trend lab Foam Studio, will act as a precursor to the full film and will debut globally in Fall 2018. The seven ads will ultimately leading to Ridley Scott’s complete Odyssey, revealed in 2019.
