Beyonce Golden Globes

Beyonce BYOs at the Golden Globes

January 7, 2020
By Alana House

Moët & Chandon may have been the official Champagne sponsor of the Golden Globes, but Beyoncé and Jay-Z chose to BYO their own bubbles to the ceremony.

The couple’s bodyguard was photographed holding two bottles of Armand de Brignac as they made their entrance … 45 minutes after the awards had started and just as Ellen DeGeneres’ was about to give her acceptance speech for the Carol Burnett Award.

Amy Kaufman, a reporter for the Los Angeles Times, tweeted: “@Beyonce and Jay-Z just walked in,” she wrote on Twitter. “They’re waiting until Kate McKinnon finishes speaking to take their seats. Is their bodyguard carrying bottles of alc for them?”

Jay-Z bought Armand de Brignac — also known as “Ace of Spades” for its distinctive label — in 2014 and featured it in his 2006 song “Show Me What You Got.”

Beyoncé also helped make it a household name when she poured a $20,000 bottle of bubbly into a hot tub in her 2016 music video for “Feeling Myself.”

Another Twitter user wrote, “Jay-Z owns Ace of Spades. Can’t be seen on TV with a Moët bottle in front of him.”

Jennifer Aniston Golden Globes

Reese Witherspoon and Jennifer Aniston scored glasses of the pricey drop, with Aniston noting on her Instagram: “Reese!? This is one of the many reasons I love you. We ran out of water at our table. So naturally, she asked Jay Z and Beyoncé for a glass of their champagne.”

As for the rest of the room at the Golden Globes ceremony … Moët & Chandon estimated 1500 Moët & Chandon Impérial minis were handed out to stars as they walk the red carpet.

Wesley Snipes, Robert De Niro, and Martin Scorsese attend the 77th Annual Golden Globe Awards at the Beverly Hilton in Beverly Hills.

Additionally, 125 cases of Moët & Chandon Grand Vintage 2009 and Moet Rosé Impérial magnums were poured at the Golden Globes, while an estimated 500 Moët Golden Hour cocktails featuring Moët & Chandon Impérial were served throughout the evening.

The cocktail was inspired by California sunsets, and was made with fresh pineapple juice, pink grapefruit-infused vodka, and garnished with pineapple smoked salt.

The premium champagne brand returned to the red carpet with its popular philanthropic initiative, “Toast for a Cause,” where nominees were invited to raise a toast with Moët & Chandon Imperial minis in support of their favorite charities on the red carpet.

For each toast raised, Moët & Chandon donated $1000 to the chosen charity in the nominee named.

Scarlett Johansson was among those who took part in the initiative on the night.

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