Beer & Cider

Asahi Soukai – The All-New Premium International Mid-Strength Beer

Asahi Premium Beverages has launched a new premium international mid-strength beer. At 3.5% ABV, Asahi Soukai also plays into the lighter alcohol and lower carbohydrate space, with a slightly cleaner and smoother taste to Asahi’s other Japanese beers. Michael Vousden, Senior Category Manager – Beer (Australia) said the company wanted to create a beer under the Asahi portfolio … Continued

September 15, 2015

Cider Australia Calls for Action on Better Labelling Laws

The national association for cider and perry producers, Cider Australia, has released a public petition calling on government to apply its new “country of origin labelling” laws to cider. If brought into effect, the new laws would mean that every cider in Australia would need to state the where the apples or pears have been sourced … Continued

September 11, 2015

Monteith’s Pointers Pale Ale

New Zealand craft brewer, Monteith’s Brewing Company has released its latest beer, Pointers Pale Ale. Inspired by the two stars explorers used to navigate their way to the West Coast of New Zealand in search of gold – ‘the Pointers’ – drinkers too will find a drop of gold in this unique brew. Using Kiwi … Continued

September 9, 2015

Above All Else – Asahi Super Dry’s Largest Investment to Date

Asahi Super Dry’s latest integrated campaign has launched across Australia. The second TVC to be released by the brand in Australia, ‘Above All Else’ represents the brand’s largest investment to date, following the beer’s recent growth across international markets. Running until the end of 2015, the new campaign promotes the beer’s standard for quality and taste as Japan’s first … Continued

September 7, 2015

And The 2015 Australian drinks Awards Winners Are…

Jim Beam & Lion – Beer, Spirits & Wine Last night, Australia’s leading beverage suppliers, distributors and retailers congregated at the Sydney Cricket Ground (SCG) to celebrate the night of nights – the Australian drinks Awards. Andrew Daddo welcomes attendees to the 2015 Australian drinks Awards Atop the plethora of high achievers who took away … Continued

September 3, 2015

Latest Draught Beer Technology

Australian inventor, Streamline Beverage has developed a new piece of technology that makes beer, cider and wine on draught visible from the tap. The translucent beer-fount technology allows consumers to see the range of beverages on draught before they’ve been poured, while publicans can also check the quality of the line. “Brewers and winemakers work … Continued

September 2, 2015

Thatchers Gold Cider to be Available in 330ml Bottles

In a move designed to strengthen the brand’s share of the Australian cider market, Thatchers Gold cider has announced the introduction of 330ml bottles later this year. Cam Pearce, National Sales and Marketing Director for Coopers (which distributes the brand through Premium Beverages) said the 330ml bottles would be fully integrated into Australia by October. … Continued

August 17, 2015

Matt Tapper Appointed Managing Director of Global Markets

Lion has announced the appointment of Matt Tapper to the newly created position of Managing Director Global Markets, Lion Beer, Cider & Wine. Tapper will leave his current role as National Marketing Director of Lion’s Australian beer and cider business to head the new international unit— reporting to Lion CEO Stuart Irvine. The move follows … Continued

August 14, 2015

Lion Introduces Flagship Nutritional Label for Beer Packaging

In an Australian category first, Lion will introduce nutrition panels to all bottles and cartons across their entire wholly-owned Australian beer portfolio. Communicating information on sugar, preservatives, calorie (kilojoule) and carbohydrate content, the added labelling represents the first stage of a long-term program designed to combat common consumer myths about beer. The program, headlined as “Beer … Continued

August 12, 2015